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posted by - Wednesday, 28 July 2010

The lucky guys over at Mercedes-Benz Digital Media get to shoot promos for all of the newest cars, and these promo videos appear on television and in Mercedes-Benz dealerships across the country. Recently they approached us to test out the Sony SRW-9000 on one of their shoots. With its 4:4:4 recording, extreme dynamic range and the high quality of the HDCAM SR format, the camera made for an easy choice. I traveled out to Lompac, CA – a city near Santa Barbara that boasts incredible views of the Pacific – with two cameras packed into a small rental car. Once there, I met up with DP Robert Campbell, Production Supervisor Kyle Smith, and the whole Mercedes team. They put one SRW-9000 on a special camera car rigged with a crane, and another on sticks for pass-by shots. Additionally, they used the CamTram system for some tracking shots. Fujinon provided several lenses, and Mercedes already owned the amazing HA13x4.5 lens with built-in precision focus. Robert, the DP, really liked having the ability to change frame rates up to 60P in 1080, and especially appreciated that the camera could ramp the frame rate while shooting. The shoot went smoothly and Mercedes-Benz captured some beautiful footage of several cars, including the new SLS. Check out the video above to see some of this footage, as well as some behind the scenes shots. Notice how well both highlight and lowlight information is preserved, especially during the sunset shots; we also ramped several shots so keep an eye out for those as well.

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