Over Thanksgiving weekend, there was a discussion on the Cinematographer’s Mailing List (CML, cinematography.net) about new camera technologies and future trends in our industry. Neil Smith of Hollywood DI asked me to give Abel’s perspective on what’s to come. Since writing my response, numerous people have commented on it and suggested we re-post it for others to see. It is presented here for you to read and draw your own conclusions.
From Neil Smith, Hollywood DI:
Mitch, I’d be interested to hear your views on how you see the industry changing over the next 12 months … you guys have been in the game a lot longer than most of us and have never ceased to adapt and change and continue to deliver great products and services.
My response:
What we see as the big change in the industry is how the market now leads the manufacturers. Unlike what so many sometimes think, the manufacturers have always tried to listen to their customers to develop products with which everyone will be happy. Focus groups and meetings with large clients worked well in the past, but the business of Image Capture has expanded at an exponential rate. And there are also forums such as this that communicate in minutes what once took months. There are different markets and different ways to serve them. And these markets are letting the manufacturers know this, and the manufacturers are responding. And sometimes a manufacturer just might know something and drop a product that makes everyone stop and take notice.
…continue reading So, What Lies Ahead?
ARRI’s ALEXA camera offers several recording options, including recording directly to SxS cards in Apple ProRes format. This is called the Shoot to Edit option, and it makes for a very simple workflow. ProRes has proven to be a high quality and robust video format that is widely used in the industry today. The ALEXA has an uncompressed video output, but I believe many productions will choose to record in ProRes directly in the camera. Here is a 3 step guide for how to import ALEXA footage into Final Cut Pro. 
