It’s been another exciting year in our industry, with lots of evolutionary and revolutionary changes. Many of the trends we’ve seen coming for the past several years came to fruition in 2011, leaving some to wonder what comes next. Let’s take a look back and see if it can help inform us a bit on what’s to come in 2012.
So…is film dead now?
Pundits have been predicting the end to film as a production medium for decades, but now it seems that the writing is on the wall. Digital Cinema camera technology has advanced to the point that nearly all production for television has moved to electronic acquisition. Currently the majority of high-end features are still produced on 35mm film, but it appears only a matter of time before this completely transitions as well. Most lower- to medium-budget productions are already being shot digitally, and numerous notable high-end productions are as well. In particular, shooting digitally for 3D productions is significantly more advantageous compared to film. This has also spurred the rollout of digital projection, as this is again far easier to accomplish for 3D presentation. The final nail may be the financial advantage to studios distributing movies digitally rather than with film prints. Fox has already notified theater chains that it plans to eliminate film prints sometime next year. Without the steady income stream of film prints, plus TV and commercial production, the economic model supporting film stock producers and processing labs will eventually no longer function. We may look back on 2011 as the last year film had a significant, dominant position in the industry, before becoming relegated to “niche” productions.
…continue reading A Look Back From Behind The Lens











Sony has just announced details on their upcoming zoom lenses for the 

