When you think of a 35mm sensor camera, what characteristics come to mind? Probably the first is shallow depth of field. It is part of what many consider the “look” of that imager size and a principle defining difference between it and other formats. But while some consider this the chief attribute of the format, others may find it to be a detriment in certain situations. For those shooting documentary, run-and-gun productions, a deeper depth of field may be preferable to maintain focus. Fortunately, there is another major facet to the latest crop of 35mm sensor cameras – a very low noise floor. This means that in a camera such as the Canon C300, a wide range of ISO settings can be applied with little objectionable artifacting to the image. Using the concept of the “variable depth of field camera,” you can adjust the available parameters of the camera to yield the depth of field desired for any given image. Watch the video to see this concept demonstrated.

There’s nothing like the experience of our Rental department to build the most complete, battle-tested camera kits for our camera owner and rental house sales clients. In the first of our series “AbelCine Rental Kits,” we look at our RED EPIC camera packages. This same kitting can be applied to the RED Scarlet camera.

Watch the video for a detailed explanation of the components that go into the AbelCine RED EPIC/Scarlet Accessory Kit. For your convenience, we have created an accessory package (available in Anton/Bauer and V-Mount options) that includes all the items in a typical rental setup.

Slider systems are getting more and more popular these days, and there are currently a huge variety available. The CamTram came well before the rush of other systems, but still holds its own as a versatile tool, both as a slider and dolly. I put together a series of videos going over the many features and options of the system. Check out the these hands-on videos to learn more about the CamTram and the new accessories that expand the system even further.

Then read our client testimonials to hear what others are saying about their experiences with the CamTram and the creative uses they’ve found for it.

It’s been another exciting year in our industry, with lots of evolutionary and revolutionary changes. Many of the trends we’ve seen coming for the past several years came to fruition in 2011, leaving some to wonder what comes next. Let’s take a look back and see if it can help inform us a bit on what’s to come in 2012.

So…is film dead now?

Pundits have been predicting the end to film as a production medium for decades, but now it seems that the writing is on the wall. Digital Cinema camera technology has advanced to the point that nearly all production for television has moved to electronic acquisition. Currently the majority of high-end features are still produced on 35mm film, but it appears only a matter of time before this completely transitions as well. Most lower- to medium-budget productions are already being shot digitally, and numerous notable high-end productions are as well. In particular, shooting digitally for 3D productions is significantly more advantageous compared to film. This has also spurred the rollout of digital projection, as this is again far easier to accomplish for 3D presentation. The final nail may be the financial advantage to studios distributing movies digitally rather than with film prints. Fox has already notified theater chains that it plans to eliminate film prints sometime next year. Without the steady income stream of film prints, plus TV and commercial production, the economic model supporting film stock producers and processing labs will eventually no longer function. We may look back on 2011 as the last year film had a significant, dominant position in the industry, before becoming relegated to “niche” productions.

…continue reading A Look Back From Behind The Lens

OConnor has expanded their range of camera accessories with two moderately-priced devices.  The OConnor OFocus Mini is a two-sided follow focus with a low gear ratio optimized for use with non-cine lenses. This versatile unit includes many features of its big brother the OConnor CFF-1, as well as offering some unique functionality.  The OConnor Universal Baseplate Set is a rod mounting system for any small camera. Its wide range of adjustability means that it is not camera-specific, allowing one to confidently make a long term accessory purchase.

Watch the video above to see more detail on the new OConnor OFocus Mini and Universal Baseplate Set.

Zeiss has been the industry leader in motion picture optics for decades. The renowned quality of Zeiss optics married with the lower cost of the lightweight and rugged CP.2 Compact Primes led to a product that was a runaway success. Now the company has let its intentions be known for future cinema products. Coming soon will be additional focal lengths for the Compact Primes (there are currently nine sizes available), as well as a set of Compact Zooms to complement the CP.2s. Zeiss will also re-enter the anamorphic lens arena, manufacturing the only commercially available set of 2x anamorphic primes in the industry.

Our friend Jon Fauer talked to Zeiss’ Christian Bannert and Michael Schielen recently. Read the article in the latest edition of Film & Digital Times.

ARRI’s latest lighting innovation is the L7 series of LED-based Fresnels. The line is made up of three fixtures: the L7-T (3200K tungsten-balanced), the L7-D (5400K daylight-balanced), and the L7-C (color-controllable). The L7-C can be adjusted from 2700K-10000K, with an additional green/magenta control. It also features a “Hue Mode” for theatrical color effects.

These fixtures have a wide range of beam control, produce single, sharp shadows like conventional Fresnel fixtures, are fully dimmable from 0-100% with no color shift, and have an even field of illumination. Most importantly, at just 220w, the L7 LED lights use less than a quarter of the power of a 1000w tungsten Fresnel fixture with equivalent light output. Watch my video above to learn more about these versatile new lights.