Many cinematographers use warm and cool cards, like the DSCLabs White N’ Warm cards, to create a look in camera. By white balancing your camera on a card with warm (red) color the camera will produce a cooler (blue) balance. The opposite is also true; a cool (blue) card will give a warm (red) white balance. If you white balance off the same card in different lighting environments, then you can consistently achieve the same warm or cool look. What many people don’t know is that this same method can also be achieved in camera through white balance offsets. This option is available in many pro cameras and is simple to set. Depending on the camera, an offset can be applied to the preset, A or B white balance settings. The offset works simply by adjusting the white balance to be cooler or warmer. Just like using the same warm/cool card, the offset will be applied to any white balance that you run. The advantage to using the offset over using the cards is that you can white balance off any white surface and still get the look you are after (of course a nice white card is still advised, if available). Here are a couple examples of how this is set in different cameras.
…continue reading Using White Balance Offsets to Create a Look






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