Left to Right: DP Peter Nelson, Adman George Lois, and Director Doug Pray. (Credit: Michael Nadeau)
Have you ever wondered how the most famous ad campaigns, such as “Just Do It,” “Where’s The Beef?,” and “Think Different”, were born? In the new film Art & Copy, director Doug Pray explores the work of some of the most influential advertising creatives of our time – people who have impacted our culture, though they are barely recognized outside their field.
Longtime Abel friend and client Peter Nelson was the Director of Photography on the project, working with the Panasonic Varicam 27H to allow for the more polished approach the director was aiming for. Pray and Nelson, along with editor Philip Owens, strove to avoid the more grainy, hand-held vibe, choosing instead to focus on what fueled the creatives’ inspiration.
Art & Copy is an official selection of the 2009 Sundance Film Festival and the Toronto Hot Docs Festival, as well as the winner of Best Director, Documentary at the Atlanta Film Festival. It opens in select cities today. For more information, please visit the official site: ArtAndCopyFilm.com.