No Woman, No Cry. More than just a Bob Marley song, it is also the name of Christy Turlington’s new documentary on the issue of maternal mortality. Best known for being one of the top supermodels of the ‘90s, Turlington has shifted her focus to social activism. The film seeks to raise awareness and inspire others to get involved by telling the stories of dedicated individuals working around the world to lower maternal mortality rates.
Working with Turlington on this project is her friend Dallas Brennan Rexer, Producer of the Emmy-nominated Deadline and the wife of long-time Abel friend & client Will Rexer. The Director of Deadline, Kirsten Johnson is also on board as the Director of Photography. Abel’s Mitch Gross and NY Rental Manager Daniel Gurzi worked closely with Rexer and Johnson, providing technical advice on equipment and workflow.
Turlington’s production company, Turly Pictures, rented the Panasonic HDX900 for use on the documentary. The camera’s versatility and image quality made it the perfect choice for shooting in far-flung locations such as Bangladesh, Tanzania and Guatemala. Additionally, the project was one of the first to rent the Cam-Wave, allowing them to have wireless uncompressed HD transmission in a lightweight, camera-mounted solution.
No Woman, No Cry is slated for a theatrical release in 2010 to coincide with the 10th anniversary of the Millennium Development Goals, goals established by the United Nations as part of a global agenda to reduce poverty, hunger, disease, illiteracy and discrimination against women. For more information on the documentary and the issue of maternal mortality, visit ChristyTurlington.com.